Challenge

To name and develop the corporate identity of a brand born out of a merger.

Idea

The new business focused on providing smart, ecologically responsible, healthy and vibrant developments through products like 3d paneling, led lighting and other green solutions. Besides connecting the two earlier businesses, on a macro level it connected the present and the future in community building. It bridged gaps between an efficient today and a sustainable tomorrow like a ‘Green Bridge’.

Results

Green Bridge, the name and the logo reflected the ethos of the new brand. The company is now identified as being a strong entity that provides opportunities to go green.

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