Challenge

To establish Bakemart as the preferred choice of Executive Chefs in the UAE.

Idea

Bakemart offers frozen, semi-cooked products to top chefs and five-star restaurants. These products save lot of time for chefs, and from this thought was born, the communication platform ‘we make chef’s life easier’. We developed a series of testimonial-like ads of several top chefs who made use of their extra time uniquely, thanks to Bakemart’s smart baking solutions. This communication was published in trade magazines and events.

Results

The industry responded favorably with increased enquiry for products and more sales. The brand Bakemart was better known in the trade.

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