Challenge

Develop a campaign to communicate the features and quality of the equipment to the end-user.

Idea

Iconography was the main concept behind the campaign. As the products consisted of several features which were communicated in ways that was hard for the layman to understand, we decided to introduce the concept of icons to relay information about the features.

Results

The concept was appreciated by the company as well as the end-users. It proved to be friendly and effective.

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