Create a facebook page for the brand and build a fan base.
For starts, we designed the page for Berger Paints Arabia in June 2015. We realized that the employees of Berger in the GCC and their families & friends alone would run up to quite a no. And so, we began an internal contest where the staff was encouraged to show their love for Berger by liking the FB page and sending a message saying ‘I participated’. This also allowed them to enter a draw & win prizes.
The response to the contest was phenomenal with over 90 participants. The page got 500 new ‘likes’.