JC wanted an idea to increase their fan base on FB and to engage the customers with the brand.
Mother´s day was coming up! So we decided to create an online contest where netizens were urged to visit JC´s FB page and participate in a contest to win FREE air tickets to bring their mother over to Dubai. The contest required the participant to write about his/her mother and the best letter was to be chosen.
The contest had more than 900 participants. A lady won the prize. A viral video was created on the winner´s memory of her mother and her experience in this contest. The video was viewed by more than a 100,000 people and the page engagement rose by more than 100% .