To create a brand platform for Bakemart Plus, that can be implemented all year long.
Birthdays, anniversaries and other special occasions come once in a year. Our thought was why wait when one can always find something to celebrate in their daily lives? The larger message was to look at the bright side and enjoy every moment of life.
A blind-spot for many months since its opening, the Bakemart Plus outlet in Karama suddenly became a big draw riding on this communication in print, radio and outdoor.