To introduce the Malabar Gold Diva collection meant for young girls, with a difference.
The target audience was already spoilt for choice with so many jewellers and advertisements vying for their attention. The Diva collection had to be launched differently in order to stand out. And so we decided to split the audience into four kinds of girls- trendy, casual, traditional, independent, and address each separately. We depicted each of their worlds using illustration and the jewellery as being a part of who they are.
A set of ads that were unique and eye catching! The communication stood out and was well received by the target.