To increase sales for Valentine’s Day compared to previous year.
Normally by Feb every year, the market gets crowded with Valentine’s Day offerings that are no different from the previous year. This year, Jewel Corner made a difference with a special gift box keeping in mind the need of person gifting the jewellery. His need to express his affections without the awkwardness of saying it was addressed by this box that let him record a video message or song to go with the Valentine’s Day gift. Our job was to communicate this unique offering clearly and interestingly, which we did, across the GCC through various mediums including outdoor, print, digital, in store branding and radio.
It drove a lot more sale than the previous year.