Challenge

A relatively new player in Facilities Management, Inaya (which means care) wanted to claim the ´care´ positioning in a   distinctive way and stand apart from the established players.

Idea

The concept is based on the fact that Building are a lot like like living beings. They can fall ´ill´ and require care and   attention just as we do. Seeing buildings with this unique perspective, Inaya helps keep your assets healthy for years   to come.

Results

The clutter-busting ads which appeared in industry publications, immediately caught the target audience´s attention.   In a matter of days Inaya received several enquiries, many from prospective clients anxious that their facilities weren´t   being managed right.

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