Challenge

To distinguish itself from imitators with similar names, Paragon wanted to highlight its unmatched heritage.

Idea

Reaffirming our strengths of heritage and tradition we drew comparisons to the one person who embodies the best things about food. Moving on, we depicted as being more than just about the food with our heritage, service and much more.

Results

While the ads had a limited release, they were widely circulated thanks to social media with likes and shares aplenty..

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